Analogous and Digital - download pdf or read online

By Otl Aicher

ISBN-10: 3433031193

ISBN-13: 9783433031193

ISBN-10: 3433605904

ISBN-13: 9783433605905

ISBN-10: 3433605939

ISBN-13: 9783433605936

ISBN-10: 3433605947

ISBN-13: 9783433605943

ISBN-10: 3433605963

ISBN-13: 9783433605967

Otl Aicher (1922-1991) was once an excellent character in sleek layout, he used to be a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm institution of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible verbal exchange of our occasions. An critical portion of Aicher's Read more...

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Otl Aicher used to be an excellent character in smooth layout. His paintings is anchored in a "philosophy of constructing" encouraged e.g. through Ockham, Kant or Wittgenstein, a philosophy interested in the Read more...

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How will it be? creative use shows this. what is great, once classicism, does not tell us how it will be. the modern thing is to think non-classically, to forget universals (and let the capital letters die out). 4 in the traditional sense, graphics is the attempt to give publications artistic value. and hence the concept: applied art. this is not the case in rotis. here graphics means optimized communication. in other words, there are no categories of art, there are categories of communication.

This was a rejection of the whole of the ancient and early medieval way of thinking. classicism was dead, and with it the eternal values that had hovered over everything from the beginning of time. things became a product of development and an arrangement in their environment. they were determined by the balance of their behaviour, not by the spiritual realities of the beyond. god was not dead for ockham. but he did not know a god who had thought and created everything from the beginning. god was a god of reality, of history, of the history of man and the history of nature.

Man a machine, the eye a camera. contemporaries of descartes were newton, who discovered the mechanics of the heavens, huygens, who developed the wave theory of light. the discovery of the telescope and microscope in those days put scientists on the track of laws of optics and the techniques of lens arrangement. everything indicated that the eye is a camera. i am making a great leap to our own times and to a modern city. until quite recently the eye surgeon meyer-schwickerat, recognized internationally because of his technique of operating on the retina with a beam of sharply focused light, was working in essen.

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Analogous and Digital by Otl Aicher


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